A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs.Ībove all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. Now, for the first time, he tells his story. He also talks about his struggles as he started and ran Nike, Inc. But Knight, the man behind the swoosh, has always remained a mystery. The book is divided into 20 chapters, each corresponding to a year in Knight’s life. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. Today, Nike's annual sales top $30 billion. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Shoe Dog is a first-person memoir written by Nike co-founder Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. It's an amazing tale' Bill Gates 'The best book I read last year was Shoe Dog, by Nike's Phil Knight. 'A refreshingly honest reminder of what the path to business success really looks like. A Memoir by the Creator of Nike By Phil Knight Trade Paperback LIST PRICE 20. In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Shoe Dog: A Memoir by the Creator of Nike

Phil knight book